2024 Advertising Rates

To book individual ads for 2024, click here!

2024 Annual Sponsorship: 12 ads for the price of 10!

Extremely limited! Only one sponsorship per author/ pen name/ business.

12 standard ads for $250 (SOLD OUT)

12 premium ads for $400 (SOLD OUT)

12 premium plus ads for $500 (SOLD OUT)

A year’s worth of ads at a discount! Run the same ad all year, a new ad every 4 weeks, or switch as needed to accommodate your publishing schedule. You will always have one ad running and can swap it up to 12 times between January 1 and December 31, 2024.
Inclusion in 12 email ad slots throughout the year, one per month.
No need to decide on dates now. When you’re ready to switch to a new ad, just let us know!
BONUS! We will ask sponsors to submit up to 3 books to be used as house ads, which we will use to fill open slots in our newsletters as needed throughout the year.

The following ad options will be offered in 2024:

Premium Plus Ads (Can be for books, series, or other products of interest)

This is our top level of advertising, providing the best opportunity for visibility and the most customization. Perfect for giving your new release the strongest possible launch.

Supply your own graphics (400×600 and 1200×400), subject to IHS approval. Or choose to have IHS design the graphics for you. It’s up to you!
Supply your own URL if desired (cannot be an affiliate link)
Includes 3 weeks of premium ad placement for desktop and mobile
NEW! Includes 1 week of special placement in the top ad slot, which was previously reserved for IHS use only. We do not rotate more than 3 ads in this space at one time, meaning you will have the best chance of having your ad seen by visitors each time they go to a new page.
NEW! Includes one premium plus email ad placement in a Friday or Saturday newsletter during the advertising period. The ad will link to the URL you provide. This is the slot at the very top, before the body of the newsletter.
Available to advertise books, book series, author newsletter signup, cover design services, publisher websites, awards, giveaways, organizations, editorial services, or any other book related offering, subject to IHS approval.
Ads start on Monday mornings and run through Sunday evenings

Premium Plus: $50 for 4 weeks

Premium Ads

This is an excellent option for new releases, first in series books, or any book you are wanting to promote for a special reason, such as a sale.

Includes premium ad placement for desktop and mobile
Includes IHS in-house graphic design
Includes one premium email ad placement in the newsletter of our choosing during the advertising period. The ad will link to the book’s product page on IHS.
Only available to advertise a book on Amazon
IHS will create a universal link to the book’s Amazon page
Ads start on Monday mornings and run through Sunday evenings

Premium: $40 for 4 weeks

Standard Ads

This is a great budget-minded option for new releases, sale books, or back catalogue books that provides good visibility on our website and in our newsletter.

Includes standard ad placement for desktop and mobile
Includes IHS in-house graphic design
Includes one standard email ad placement in the newsletter of our choosing during the advertising period. The ad will link to the book’s product page on IHS.
Only available to advertise a book on Amazon
IHS will create a universal link to the book’s Amazon page
Ads start on Monday mornings and run through Sunday evenings

Standard: $25 for 4 weeks

NEW! Budget Ad Bundles

This is the perfect option for authors with who are looking for a budget-minded way to drive traffic to back catalogue books while receiving a bulk discount. Available in bundles of 3, these ads are run at our discretion to help us fill open spaces. We offer these on a quarterly basis, so you will be asked to choose Jan 1, Apr 1, Jul 1, or Oct 1 as your start date.

You may use your bundle of three ads in the following ways:

3 books at 4 weeks each (plus one newsletter ad per book)
or 2 books at 6 weeks each (plus one newsletter ad per book)
or 1 book at 12 weeks (plus two newsletter ads for this book)

Includes 12 weeks of budget ad placement for desktop and mobile (see above)
Includes IHS in-house graphic design
Includes up to 3 budget email ad placements in the newsletters of our choosing during the advertising period. The ad will link to the book’s product page on IHS.
Only available to advertise a book on Amazon
IHS will create a universal link to the book’s Amazon page
Your ads will start at some point during the chosen quarter, at our discretion.

Budget Bundle: 3 budget ads for $30

To book your ads for 2024, click here!

How does our ad space work?

When you book an ad on IHS, you are choosing a type of ad space as opposed to purchasing a specific spot on a specific page. This is because our ads are served randomly every time a visitor moves to a new page. Premium ads are served from one “pool” of ads while standard come from a different “pool.” Since we accept fewer premium ads than standard, premium ads have about a 3x better chance of loading on any given page load than a standard ad. Premium Plus ads will also spend one week in our Premium Plus ad slot, which is the very first ad on the page. We only run three ads in this slot at any given time.

Still not sure what the difference is between Premium and Standard?

Here are some screenshots to help you visualize where your ads will appear on desktop and mobile versions of our site.

Desktop:

The top few spaces are always premium ads, represented in green below. The remaining spaces are standard ad spaces, shown in pink. The number of green and pink spaces will be different on every page and is based on average post length, but premium ads will always be higher on the page than standard. Please remember, they rotate! We get several frantic emails each month to tell us an ad is not running. Not every ad shows up every time you load the page. Try visiting a few different pages and we are almost certain your ad will be there. If you still can’t find it, please let us know so we can confirm for you that it is in the ad pool.

Also, please note that the very top space on each page is the Premium Plus space. In the past, this was for IHS use only, but this year we are opening it up to 2 Premium Plus sponsors each week (for the other 3 weeks, your ad will run in a premium slot, coded in green).

Illustration of ad placement